". . .the true value of argan oil can be appreciated by noting that it takes 15 hours to make just 1 litre of oil. . ."
Let's delve a little deeper into Berber culture. . .
The magic of argan oil comes from the iconic argan tree of Morocco. Argan tree groves survive for between 125-450 years making them a valuable inheritance for generations of Moroccan families.
Deep in the Atlas mountain range of South-West Morocco, the Berber women hand press the argan kernels in a collective called the South Western Women's Cooperative.
By working together, they are able to share their profits and in doing so, significantly increase the standard of living for themselves and their communities. As a result, many more Moroccan children have benefited from gaining an education and better healthcare.
The true value of argan oil can be appreciated by noting that it takes 15 hours to make just 1 litre of oil.
Amazingly, tree climbing goats play a major role in harvesting argan oil as they fetch the fruit from the branches of the argan tree, chew on the nut and spit out the kernel so that farmers can collect them for processing.
Marocaine is proud to support the Berber women of Morocco.